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15th March, 2019.

African Tourism Board plans impressive launch at WTM Africa in Cape Town

The African Tourism Board (ATB) is planning for an impressive launch event during World Travel Market (WTM) in Cape Town, South Africa.

On April 11, 2019 from 1530-1730 hours, an international team of experts will conduct an informative and enlightening meeting of African Tourism Board members.

Ministers of Tourism and leaders of the African and international travel and tourism sector, along with exhibitors and visitors will come together in the Conference Theatre of the Cape Town International Convention Centre to join the African Tourism Board, an organization where Africa becomes one tourist destination.

The African Tourism Board is an initiative that was launched by the International Coalition of Tourism Partners (ICTP) at WTM London in November 2018 and will now stand as an official independent organization at WTM Africa.

Under African leadership with a global team of experts, supporters, and through outreach, ATB is all about sharing resources in international marketing throughout the African continent and around the globe.

Such projects include an ATB representation and marketing office in New York, a representation in India, and outreach to China, Europe, and other important source markets for Africa. Sharing cost and resources is the idea.

ATB is about communicating. With the help of dozens of media partners, the African Tourism Board will reach the world and give the African continent an important independent and collective voice of the countries that make up Africa.

ICTP Chairman and eTN Corporation President Juergen Steinmetz will outline his vision for the African Tourism Board at the event and will introduce the new structure, management, and board of ATB.

Among the notable speakers expected are Dr. Taleb Rifai, the former Secretary General of the United Nations World Tourism Organization (UNWTO), Alain St.Ange, former Minister of Tourism, Civil Aviation, Ports & Marine for Seychelles, Professor Geoffrey Lipman, former Executive Director of IATA; former President of WTTC; former Assistant Secretary-General of UNWTO, Dr. Peter Tarlow, world-renowned speaker and Carol Weaving, Managing Director of Reed Exhibitions Africa.

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