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12th March, 2019.
Dubai Mall

Dubai Posts Record 15.92 Million International Overnight Visitors in 2018

Dubai welcomed 15.92 million international overnight visitors in 2018 as Nigeria returns to top 20, with 185,000 Nigerians visiting Dubai in 2018, marking a new high according to the latest data released by Dubai Department of Tourism & Commerce Marketing (Dubai Tourism).

Continuing to expand its appeal as a global destination of choice for another year running, Dubai top source markets delivered bankable performances with several strategic feeders witnessing standout double-digit growth yet again to continue momentum towards growing the number of international visitors annually in line with Dubai Tourism Vision 2022-2025, in addition to driving even greater economic impact on the GDP of emirate.

India once again crossed the two million mark to maintain its number one position at the end of 2018, with Saudi Arabia coming in a strong second, remaining the highest traffic volume generator for the GCC, with 1.6 million visitors, representing a steady 3 per cent year-on-year growth.

The UK, meanwhile, also retained its third place slot with an impressive 1.2 million British travellers visiting the city in 2018 testament to Dubai enduring popularity in the market, despite Brexit conversations impacting overall outbound travel and consumption sentiment from the country.

Experiencing impressive encore performances with double-digit growth to maintain their strength within the top ten feeder markets, China, Russia and Germany continued their upward trajectory in 2018. China rose to the number four position, with tourism volumes rising 12 per cent in year-on-year growth to bring in 857,000 Chinese tourists in 2018. Russia experienced a significant 28 per cent growth to move up two places landing at sixth position with 678,000 visitors in 2018, as both China and Russia continued to benefit from the introduction of UAE visa-on-arrival visitor regulations and increased air capacity into the emirate. German tourists continued to grow in strength as 2018 welcomed an impressive 567,000 tourists, exhibiting a 12 per cent increase over 506,000 visitors in 2017.

The USA came in as the seventh top source market with 656,000 visitors in 2018, representing an increase of four per cent while the Philippines entered the top 10 for the very first time with 387,000 tourists to Dubai.

Owing to successful ongoing destination marketing strategies, Dubai also welcomed 348,000 overnight guests from France, with the country rising two ranks and seeing a 17 per cent year-on-year increase while Italy witnessed a nine per cent growth. A stellar 36 per cent spike from Nigeria brought the market back into the top 20, with 185,000 Nigerians visiting Dubai in 2018. These strong performances helped balance the decline in visitation from strong-hold markets like Oman and Pakistan.

From a regional perspective, Western Europe emerged as the largest contributor of overnight visitor volumes for 2018, commanding a 21 per cent share, to maintain its pole position from 2017. This was closely followed by the GCC and South Asia, contributing 18 and 17 per cent of all international visitation to the city respectively. North Asia and South-East Asia regions accounted for 11 per cent to reflect sustainable growth aided by Dubai Tourism international diversification strategy.

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Travelscope Magazine is publication with primary focus of serving the travel, tourism, aviation and hospitality sector with the latest global trends in the industry.

Travelscope Magazine is a published by Bisoprints Communication as a rallying point for the advancement of the industry. It has grown to become a clear market leader focusing on constant innovation in the emerging travel, tourism and hospitality sector in Nigeria.


 
 

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