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31st March, 2017.
Jacinta Nzioka, Director of Marketing of the Kenya Tourism Board and CEO, World Tourism Forum Lucerne, Prof Martin Barth at the Kenya Tourism Board exhibition stand at ITB 2017 in Berlin.

World Tourism Forum Lucerne expands Advisory Board

The World Tourism Forum Lucerne will take place in central Switzerland for the fifth time from 4 to 5 May 2017.

Within the framework of the Forum global orientation and expansion, an international Advisory Board has been supporting the event since its launching in 2009.

Recently, six new members have joined the Advisory Board of the Forum. With their touristic insight and expertise, they are assisting in the planning and staging of this 2017 event.

The newly appointed members of the advisory Board are Aboulfas Garayev, Culture and Tourism Minister Azerbaijan; Isabel Hill, Director National Travel & Tourism Office, US Dept. of Commerce; Michael Kerkloh, President & CEO Munich Airport; Simon Lehmann, President Phocuswright; Jacinta Nzioka, Director of Marketing Kenya Tourism Board and Manfred Schoenleben, CEO TMC Partners.

Reto Wittwer, Chairman of the Advisory Board, says: "We provide professional advice and assistance to the World Tourism Forum Lucerne and we often act as a "door opener". Through the extensive expertise and know-how of our members, we ensure that the Forum is always in touch with the changing times. It is due to the commitment and networking excellence of the members of the Advisory Board that the Forum has in recent years been able to position itself as a globally relevant tourism platform."

The members of the international Advisory Board represent a wide range of travel and tourism sectors. This multi-sectorial make-up ensures that emerging destinations also have their place at the World Tourism Forum Lucerne as well as global concerns and locally-based service providers.

After a detailed talent search process, Jacinta Nzioka, Director of Marketing of the Kenya Tourism Board, has just been appointed as the 24th member and the first representative from Africa in the Advisory Board. As Director of Marketing of the Kenya Tourism Board Jacinta Nzioka has excellent knowledge in tourism marketing and is highly experienced in the field of community-based tourism and sustainable development.

Jacinta Nzioka: "Kenya is a key player in tourism in Africa and one of the global leaders in sustainable tourism. Through my seat on the Advisory Board of the World Tourism Forum Lucerne, I am offered an ideal opportunity to share and deepen my personal know-how and experience with like-minded professionals. For me this is an excellent chance to contribute actively to the future success and sustainability of tourism worldwide."

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