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25th October, 2015.
Cross section of exhibition stands at Magical Kenya Travel Expo 2015

KTB championed Kenya tourism global advancement, organised MKTE in Diani

By Omololu Olumuyiwa

The Kenya Tourism Board (KTB) recently organised the fifth edition of the annual Magical Kenya Travel Expo (MKTE) in a unique style with primary objectives of attracting more tourists to the country and boost the tourism sector in Kenya.

The three day East Africa leading tourism show held at Leisure Lodge Beach Resort, Diani in Kwale County, the county that was recently voted 'Africa's Leading Beach Destination' at the World Travel Awards attracted a record 174 International buyers from over 35 countries.

In her opening remark, Kenya's Tourism Cabinet Secretary, Phyllis Kandie disclosed that the main aim of hosting the event in Diani is to assure everyone that Kenya coast is indeed safe an open for business.

The Managing Director, Kenya Tourism Board, Muriithi Ndegwa at the opening ceremony said the huge number of exhibitors and guests is a sign that that Kenya is a top tourist destination with the presence of travel agents, tour operators, hoteliers and trade media from key tourism source markets from continents like Europe, Africa, Asia and America.

"Prior to the official opening ceremony of MKTE with the theme, 'Sustainable Tourism - Keeping the Magic Alive', a seminar was successfully held with topics on subjects such as PR in times of crisis, Social Media Marketing, Transforming the Tourism business and the Changing trends in travel with specific focus on Generation Y", Ndegwa said.

Speaking further, Ndegwa said, the expo is one of the major events that KTB has identified as a platform to reinforce Kenya's resilience and zeal to market her tourism products.

The Governor of Kwale Country, His Excellency, Governor Salim Mvurya in his welcome address said the National and the County recognise the tourism sector's potential in the territory and hope that the hosted buyers and visitors will explore the beauty of the county and discover some of its many treasures during the three day global travel exhibition.

The Coast executive officer, Kenya Association of Hotelkeepers and Caterers (KAHC), Sam Ikwaye said the expo will help revive the tourism in the region as international tour operators and travel agents will witness for themselves that the resorts are safe and healthy.

Some of the exhibitors and trade visitors at the travel expo also shared their views with Travelscope Magazine on Magical Kenya Travel Expo and lauded KTB for the great success of the expo outside Nairobi for the first time.

The Group Sales Manager, Jacaranda Hotels, Liz Tapawa in her comments said, "Jacaranda is exhibiting at the expo as a way to showcase that Jacaranda Hotel is a Kenyan landmark hotel group comprising of three hotels, Jacaranda Nairobi Hotel, Jacaranda Indian Ocean Beach Hotel, Diani, and Jacaranda Lake Elementaita Lodge".

Ambrose Koskei, Sales and Marketing Manager, Tune Hotels Nairobi disclosed that the 280 room's hotel will be opening in March 2016 on Rhapta Road in the vibrant suburb of Nairobi Westlands.

"The high scrapper hotel will suit the local landscape and travellers' requirements and feature a serviced restaurants and a rooftop bar that will offer hotel guests great convenience", Ambrose said.

The Reservations Manager, Baoba Beach Resort & Spa, Charles Bett said "Baobab is attending the expo to consolidate his strategic marketing of their three brands; The Baobab, The Maridadi and Kole Kole built on 80 acres of Tropicana gardens, overlooking Africa's best Diani Beach of the Indian Ocean".

The guests who lodged in any of the three brands will have the opportunity to feel the hospitality impacts of the other two brands, Charles hinted.

A hosted buyer from Canada, Jim Cunningham, Director, TIERONE Travel lauded the initiatives of the Kenya Tourism Board in organising the fifth edition of the Magical Kenya Travel Expo in the coast. He said, "It is a great way to see the beauty of the country and her tourism potentials".

Another hosted buyer from Nigeria, Uche Ogbuka, Manager - Packages Department, WAKANOW.COM disclosed that the partnership of Wakanow, an online tour operator with Kenya Tourism Board with his presence at the expo will surely be of great value to him to further market Kenya and give Kenya access to the source markets in Nigeria".

On her part, Augustina Adobea, Tour Operator & Ticketing Manager, M & J Travel, Accra, Ghana reiterated the fact that the efforts of KTB in organising the fifth edition of the Magical Kenya Travel Expo on a neutral ground cannot be over-emphasized.
"From all I have seen in Kenya and MKTE, am more equipped in selling Kenya and convince my clients that it is a must visit destination in Africa, Augustina concluded.

The Magical Kenya Travel Expo attracted over 170 exhibitors, among them are; Medina Palms, Lufthansa German Airlines, HillPark Hotels, Rainbow Ruiri Resort, Amani Tiwi Beach Resort, JOVAGO, Serena Hotels, Turkish Airlines, Taita Taveta County, Airkenya Express, African Travel and Tourism Association (ATTA), China Southern Airlines, Crowne Plaza Hotel, Kwale County, Sarova Hotels, South African Tourism, Tanzania Tourism Board, Seychelles Tourism Board and Zimbabwe Tourism Board.

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Travelscope Magazine is publication with primary focus of serving the travel, tourism, aviation and hospitality sector with the latest global trends in the industry.

Travelscope Magazine is a published by Bisoprints Communication as a rallying point for the advancement of the industry. It has grown to become a clear market leader focusing on constant innovation in the emerging travel, tourism and hospitality sector in Nigeria.


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